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SOCIAL MEDIA ANALYTICS

Centralize all your social media data with one tool. Rather than logging in and out of multiple social media analytics tools, add your social media profiles and those of competing brands to a single dashboard. You’ll be able to analyze key metrics from your customers, campaigns, competitors, and the industry as a whole.

Centralizing your social media accounts, along with those of your competitors, will allow you to choose the stats that matter and draw comparisons. Bringing actionable insights to improve your social marketing strategy.

Key metrics you can track :

  • Hashtag & campaign tracking – shares, reach, engagement, mentions
  • Sentiment analysis – what’s driving negativity & positivity
  • Google Analytics + Talkwalker for social media ROI
  • Virality – track how your content spreads across the web & social
  • Influencer marketing – identify industry influencers & brand ambassadors.
  • Road Map Creation
  • Requirement Mapping
  • Implementation
  • Stakeholder expectations and Dashboard objectives
  • Business context and constraints
  • Tools and technology choices
  • Internal and external data sources
  • Envisaging outputs/dashboard
  • Exploratory data analysis
  • KPIs used in industry, best practices
  • Analyses and KPIs to address business problems
  • Stakeholder sign-off on KPIs
  • Refresh frequency decisions
  • Map data sources to target database
  • Data cleansing and consistency checks
  • Data transformations and KPI construction
  • Load data into the target database
  • Mock-ups and wireframes
  • Revise with stakeholders
  • Build dashboard prototype
  • Conduct User Acceptance Testing
  • Release dashboard and schedule for updates

Case Studies

 

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Popup content Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s