Handheld mobile devices have become an extension of the human body. It has become our constant companion which we carry with us everywhere and all the time. The business world is exploring new ways and means to leverage this profound impact of mobility revolution in human life. Capturing analytics from mobility and deriving useful insights from it is one of the major trends that almost all lines of businesses follow now. Business requires going close to the individual user’s behavioral aspects which enable them to optimize their LOB (Line of Business) in a more customer oriented manner. Data is information and it directly helps to refine and optimize the LOB. Analytics represents the analysis of those data points and refining/optimization of the LOB depending upon the nature of the business and customer expectations. Let us have a look on why capturing mobile analytics is important and how the same is getting adopted within the industry in the recent years.
Collecting data point for improving the business model is not a new practice. Manual data collection was present in almost all fields. However, it may slightly differ from the current models of data collection and analysis for business insights generation. For example, the data collection from a retail shop will be about how much of quantity of an item is sold from different variety of products. It collects data about which products are slow moving in nature. It provides the statistics of products sold, which helps the retailer to analyze where he needs to concentrate more in the business to reap profit. The correction steps will be based on the analysis of the collected data points. In short, collecting data is an age old practice to understand the product’s future connecting to the LOB.
Software Application is no different than any other product in the above example. Since the application is on mobile it means that business is focused on individual customer preferences. Previously, when the applications were only on the desktops and were not able to achieve single user point of views. It was always meant for a group of people (multi user login) and that too at a certain point of access time because of its stationery nature. In contrary, mobile is a device which a user carries throughout the day. Therefore, the gadget to human attachment is strong with single mobile applications usability to a single user. The power to reach an individual user and the importance of collecting data points on behavioral aspects drives greatly to the success of an application.
Our team undertakes mobility enablement of processes that are done in parts due to various constraints. Mobility enables processes at remote locations or on the field to instantly sync with central locations thus reducing data entry costs, errors etc and providing a real-time workflow. We have worked with clients on various projects like enabling submission of leads by field forces, on-site machinery audits, electronic health records, etc which were earlier managed through paper forms and then re-entered onto a system.
Our apps help solve end to end business problems and our technology-agnostic team ensures that our apps can easily integrate with existing processes and applications. What differentiates us from software development teams is that we start with a business problem and create requirements in conjunction with the users. This enables us to include our extensive experience in the product design.
We help clients by identifying areas where mobility would have a positive impact on the business.
Strong Domain & Technical Expertise
Our team has years of experience in development and maintenance of web and mobile applications.
End to End Development
We help our clients right from app concept to development & maintenance across all major platforms and devices.
Flexible Development Approach
We are flexible and adapt to your evolving requirements and needs as they shift throughout the project.
Rich User Experience
We have a team of dedicated UI designers and our user-centric development approach ensures a great user experience.
Unbeatable Track Record
We have worked with many industry leaders and domain consultants to deliver unbeatable experience to our clients.